Although it may seem like a risky venture, buying over the Internet can be a very safe way to buy the most beautifully cut diamonds at the best prices.
Pros
Selection - By shopping online, you can find the best-cut (most beautiful) diamonds. This is because many Internet vendors list entire wholesaler inventories, whereas most stores that buy diamonds to have in stock can only buy so many and may not have the knowledge or desire to stock the best-cut diamonds.
Prices - The Internet prices are highly competitive because of lower operation cost for some and many dealers are competing to sell the very same diamonds. (There are some Internet or brick and click vendors who maintain their own inventory).
Flexibility - One benefit of Internet shopping is the ability to have diamonds shipped to you where you can view them in the lighting conditions where they will be worn. Consumers can also take a diamond shipped to them to a local jeweler to make comparisons.
Cons
Uncertainty - How can I be sure that I'll get what I'm paying for?
Lack of trust - How do I know whether the vendor whom I've never met will provide what he promised?
Doubts - How can I be sure that I’ll be able to get my money back if I am not satisfied?
To take advantage of the pros and avoid the cons we suggest you to consider these simple rules of common sense:
- Educate Yourself
- Compare Prices
- Check Vendors
- Get Independent Appraising
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